Case Study: The Trevor Project powers its biggest fundraising campaign with We Are Rosie

The Trevor Project raises millions for Pride Month with We Are Rosie

The Trevor Project, a non-profit focused on suicide prevention for LGBTQ+ youth, needed to staff its biggest annual fundraising campaign during Pride Month. They faced the challenge of quickly finding specialized marketers who possessed the right digital, client management, and project management skills, along with a genuine passion for their mission. They turned to the vendor We Are Rosie to cast this perfect-fit talent.

We Are Rosie used its 4Ps framework (pedigree, potential, passion, and play) to match experts who integrated seamlessly into the team. The solution reduced burnout during the high-impact season, increased white-glove support for corporate partners, and helped raise millions of dollars. A senior manager at The Trevor Project noted the talent was perfectly suited to take on work quickly.

The Trevor Project