Case Study: IHG achieves greater creative efficiency and lower costs with We Are Rosie

IHG slashes cost per asset by 30% with We Are Rosie

The customer, IHG Hotels & Resorts, faced the challenge of needing to create a more agile and cost-effective in-house creative studio after ending their relationships with traditional creative agency partners. They needed a flexible solution to handle a high volume of work across numerous brands without the constraints of agency retainers. To meet this need, they partnered with the vendor We Are Rosie for its flexible talent services.

We Are Rosie implemented a solution by curating and embedding a deep bench of experienced freelance specialists directly into IHG's in-house team. This provided IHG with a scalable, on-demand creative workforce. The results were significant, including the production of 30,000 assets annually, the delivery of over 500 campaigns and projects, and a reduction in cost per asset by more than 30%. We Are Rosie's model enabled IHG to scale creative support efficiently and drive operational growth.

IHG