Case Study: JLO Beauty achieves sell-out launch success with We Are Plus

JLO Beauty sells out twice and drives $2 million in sales with We Are Plus

The customer JLO Beauty faced the challenge of launching a new skincare brand in a competitive market filled with skepticism towards celebrity-endorsed products. Their goal was to showcase the effectiveness of their scientifically formulated line and encourage consumers to switch their routines. The vendor We Are Plus was engaged to address this.

We Are Plus devised a comprehensive direct-to-consumer digital strategy, executing paid social campaigns across pre-launch, launch, and ongoing promotion. They also guided the creative direction to ensure a cohesive visual narrative. This solution led to a complete inventory sell-out on two occasions and achieved a record-breaking $2 million in sales through Sephora's skincare animation.

JLO Beauty