Case Study: Julia's House boosts brand awareness with Fathom's creative trail branding

Julia's House boosts brand awareness by 74% with Fathom

Julia's House, a children's hospice charity, selected the marketing agency Fathom as a creative partner. Their challenge was to create the naming, branding, and campaign collateral for a new family-friendly art trail featuring giant mermaid tail sculptures to be displayed across Bournemouth, Christchurch, and Poole.

Fathom developed a vibrant, hand-drawn identity for The Great Tail Trail, including a logo, bespoke illustrations, and a sub-brand for community participation. The solution included comprehensive branding guidelines, sponsorship packs, and event signage. The campaign attracted 200,000 visitors and increased brand awareness for Julia's House by 74%. Fathom also designed a hand-painted tail sculpture that helped secure national coverage for the event's launch.

Julia's House