Case Study: Zurich boosts graduate and intern applications with We Are DNA's early careers attraction campaign

Zurich boosts early careers applications with We Are DNA, generating 739 applications

The customer, Zurich, a leading global insurer, faced challenges with misconceptions about it as an employer and sought to hire more diversely for its early careers program. The vendor, We Are DNA, was engaged to migrate the attraction and selection process in-house to gain more control and improve diversity hiring.

We Are DNA implemented a targeted attraction campaign that included graduate job boards, programmatic advertising, and PPC. The solution used creative content to challenge perceptions of Zurich and highlight its key USPs. This approach resulted in 739 applications, saved Zurich money, and successfully increased applications from women and individuals from BAME backgrounds, filling all required graduate and intern positions.

Zurich