Case Study: Zero Global builds a bold, contemporary brand with We Are DNA

Zero Global gains early positive feedback on new branding with We are DNA

The customer, Zero Global, a company focused on cleantech talent, faced the challenge of having no brand recognition in the marketplace despite their bold vision. They needed a contemporary and vibrant new brand to help them stand out. The vendor, We are DNA, was engaged to provide branding and marketing services.

We are DNA developed a new brand identity for Zero Global, which included the creation of a strapline, 'with purpose', and a full set of brand guidelines with a contemporary font, color palette, and imagery style. The client was very pleased with the outcome and received early positive feedback on the new designs and tone of voice. The CEO stated that We are DNA successfully helped bring their vision and brand to life.

Zero Global