Case Study: Vistry Group builds a standout employer brand with We Are DNA

Vistry Group launches a new EVP and employer brand with We are DNA

Vistry Group, a UK housebuilding company formed from multiple mergers, faced the challenge of unifying its various teams under a single "One Vistry" identity. They needed to develop an authentic employer brand to appeal to both current employees and future talent. We Are DNA was engaged to create an Employee Value Proposition (EVP) and employer branding that aligned with the company's business goals.

We Are DNA conducted extensive discovery, including employee surveys and stakeholder interviews, to develop a compelling EVP and employer brand. Their solution included a new careers website and a social ad creator tool for easy asset creation. The result was a less corporate, more attractive brand that the client loved, as praised by their Group Head of Recruitment.

Vistry Group