Case Study: Surrey Sports Park boosts student and community sign-ups with We Are DNA

Surrey Sports Park boosts sign-ups after years of lower acquisition with We are DNA

Surrey Sports Park, a high-end sport and gym facility, faced a challenge with declining membership sign-ups following the pandemic. They engaged We Are DNA to create a customer acquisition campaign aimed at students and the local community, needing to overcome the misconception that the facility was only for elite athletes.

We Are DNA developed a new strategy that repositioned Surrey Sports Park as a community hub, highlighting its diverse offerings beyond the gym. The "The place to be" campaign, featuring new visuals and assets across multiple channels, successfully created an emotional connection with the target audience. The client loved the final assets, which were deployed throughout their freshers campaign.

Surrey Sports Park