Case Study: Superdry strengthens company culture with We Are DNA’s Culture Playbook

Superdry translates its culture playbook into 5 languages with We Are DNA

The clothing brand Superdry faced the challenge of formally documenting its strong internal culture to ensure all employees, regardless of location or role, could clearly understand and articulate the company's ethos and values. To address this, they partnered with the vendor We Are DNA on an Employee Value Proposition (EVP) project to create an engaging and on-brand guide.

We Are DNA developed the Superdry Culture Playbook, an interactive document that outlines the company's expectations, behaviors, and values through a series of 'Plays'. The solution was translated into five languages and launched with an animated video to bring it to life for the global workforce. As a result, Superdry successfully equipped its entire employee base with a clear and engaging understanding of the company culture, ensuring everyone knows what is expected of them.

Superdry