Case Study: Superdry brings its new employer brand to life with We Are DNA

Superdry boosts careers site engagement to 4.62 pages per visit with We are DNA

The customer, Superdry, partnered with the vendor We Are DNA to redesign its careers site in alignment with a confidential corporate brand reset. The challenge was to bring a newly defined employer value proposition (EVP) and employer brand to life on the site, ensuring it was engaging for candidates and consistent with the new consumer brand direction.

We Are DNA designed and built an audience-focused careers site with content tailored for retail and head office candidates, a global location finder, and integration with the Tribepad ATS. The solution resulted in high candidate engagement, with analytics showing users read an average of 4.62 pages and spent over four minutes on the site. Superdry was highly satisfied with the process and the final product, which successfully unified its consumer and employer brands.

Superdry