Case Study: RELEX Solutions builds a stronger employer brand and improves hiring efficiency with We Are DNA

RELEX Solutions cuts time to offer to 45 days with We are DNA

RELEX Solutions, a provider of supply chain tech solutions, faced the challenge of scaling its global expansion by improving its talent acquisition strategy. To compete effectively, they needed a distinct employer value proposition (EVP) and employer branding strategy. The vendor, We are DNA, was engaged to help build this foundation and prove the business case for the investment.

We are DNA implemented a global EVP and employer branding strategy through a collaborative process involving stakeholder engagement and focus groups. The solution included launching the new EVP, creating a culture playbook, and deploying the brand across various channels from the careers site to social media. This resulted in significant measurable impacts: time to hire was reduced from over 60 days to 45 days, agency fees were slashed, and the cost per hire became a fraction of its previous 7,200 Euro figure. The EVP also provided a robust platform for growth as the company more than doubled in size.

RELEX Solutions