Case Study: PKF Francis Clark boosts early careers reach with We Are DNA

PKF Francis Clark generates 4,000 click-throughs in 6 weeks with We are DNA

PKF Francis Clark, a large professional services firm in the South West, traditionally relied on university career fairs to recruit for its Graduate Apprenticeship scheme. After these events provided diminishing returns and were impacted by COVID, the firm needed to diversify its approach to reach a wider audience and generate more applications. We Are DNA was enlisted to help meet a target of 40 applications for its ACA programme with a limited initial trial budget.

We Are DNA developed and implemented a targeted social programmatic campaign across Facebook, Instagram, display advertising, LinkedIn, and Google PPC. The vendor repurposed existing creative assets to keep costs low and provided ongoing optimization through real-time reporting. The six-week campaign delivered over 368,000 impressions and drove almost 4,000 clicks to the application page, successfully extending the reach far beyond traditional methods and providing valuable learnings for PKF Francis Clark's future recruitment strategies.

PKF Francis Clark