Case Study: PKF Francis Clark boosts candidate engagement with We Are DNA's careers site and video

PKF Francis Clark boosts sessions, page views and visit duration with We are DNA

PKF Francis Clark engaged We Are DNA to develop a new careers site that would bring its newly created employer brand to life. The firm's challenge was to attract a wider range of candidates across multiple disciplines, improve the quality and quantity of applications, and authentically demonstrate its company culture through an excellent candidate experience.

We Are DNA designed and built the new careers site, integrating it with the firm's ATS provider and producing new photography and films. The solution included department-specific content, people profiles, and resources for different candidate audiences. The vendor's work resulted in increased employer brand recognition, positive feedback from candidates and employees, and measurable improvements in site analytics including increased sessions, page views, and visit duration while reducing the bounce rate.

PKF Francis Clark