Case Study: Pandora achieves consistent, on-brand social recruiting with We Are DNA’s Social Ad Creator

Pandora creates on-brand social ads in as little as 1 minute with We Are DNA

Pandora's global talent team needed a way to produce high-quality, on-brand social media adverts for recruitment across various international channels, each requiring different asset sizes. They lacked a consistent and efficient method to leverage social media for finding the best candidates. To address this, the vendor We Are DNA developed a social ad creator system for them.

We Are DNA built a customized social ad creator with templates for LinkedIn, Facebook, Twitter, WeChat, and Instagram. This allowed Pandora's recruiters to log in, create unique adverts with customized text and images from a brand library, and download them in the correct sizes in real time. The solution enabled Pandora's talent team to create on-brand adverts in as little as one minute, allowing them to post jobs and leverage their networks within minutes of a new requisition.

Pandora