Case Study: Opus Talent Solutions strengthens its brand family with We Are DNA

Opus Talent Solutions grows brand traction and awareness with We are DNA

Opus Talent Solutions, a successful recruitment consultancy, approached We Are DNA for a rebranding initiative. Their existing brand felt dated, and they needed to incorporate newly acquired sub-brands into a refreshed identity as part of their next growth phase.

We Are DNA developed a new brand family, presenting several designs that were rolled out across the main and sub-brands. The solution included a shared font and complementary color palettes to ensure the brands worked well together while retaining individual identities. The agency also developed concept brands for all the individual businesses. According to the Marketing Director, the global rebrand had an immensely positive impact externally and internally, resulting in greater traction and awareness for the Opus brand, which was also implemented across their UK and international offices.

Opus Talent Solutions