Case Study: Opus Talent Solutions boosts applications and diversity with We Are DNA's employer brand and careers site

Opus Talent Solutions boosts applications and reaches 50/50 gender split with We are DNA

Opus Talent Solutions, a talent solutions consultancy, faced the challenge of promoting their new brand and opportunities worldwide following a re-brand. They engaged We Are DNA to create a compelling employer brand and a new careers site to address this need.

We Are DNA developed an innovative Employer Brand that used phrases like "Diversely Opus" and "Relentlessly Opus" as messaging vehicles. They also built a comprehensive careers site featuring people profiles and optimized job pages. This solution led to a dramatic increase in both the quantity and quality of job applications for Opus Talent Solutions. Most notably, it had a significant positive impact on diversity, shifting the application gender split from 90% male and 10% female to an equal 50/50.

Opus Talent Solutions