Case Study: Opus RS achieves stronger brand engagement with We Are DNA

Opus RS boosts user engagement and repeat traffic with We are DNA

Opus RS, a recruitment solutions brand within the Opus Talent Solutions group, required a rebrand and new website to unify its identity with the parent company and better engage both clients and candidates. The challenge was to activate this new brand style across digital and printed materials. The vendor, We are DNA, provided brand development and web design services to meet this need.

We are DNA developed a comprehensive new brand identity, including logo, fonts, and imagery, and brought it to life with a new website and a professional photoshoot. The solution included dedicated sections for clients and candidates, a third-party job posting integration, a jobs-by-email system, and a social advert creator tool. The client reported being "thrilled with the new branding," which was well-received internally and externally. The website saw an increase in user numbers and engagement, and the email tool ensured repeat traffic from candidates.

Opus RS