Case Study: Opus boosts brand awareness with We Are DNA's social campaign

OPUS boosts brand awareness with We Are DNA's 3 social campaigns

The customer, OPUS, a recruitment consultancy, faced the challenge of overcoming common industry misperceptions. The vendor, We Are DNA, was tasked with developing an online social media campaign to reposition OPUS by highlighting its unique approach and attitude.

We Are DNA presented three distinct campaign options, all of which were implemented. These utilized bespoke photography and typographic styles to reflect the OPUS brand personality. The solution successfully increased brand awareness for the customer. A Marketing Director from OPUS credited We Are DNA for understanding their strategic objectives and delivering bold, authentic, and highly commercial campaigns.

OPUS