Case Study: OneCare boosts awareness and drives candidate traffic with We Are DNA's social recruiting campaign

OneCare attracts 47,000 users with We Are DNA

The customer, OneCare, needed to increase awareness and drive traffic to its website advertising careers in General Practice within the BNSSG region. The challenge was to attract both local candidates and potential relocators by engaging them with the area as a great place to live and work. The vendor, We are DNA, was tasked with developing a social recruiting and candidate attraction campaign.

We are DNA implemented a multi-faceted solution that included planning, producing, and posting high-quality organic social media content. This was supplemented with pay-per-click campaigns on Google and social channels, as well as support for media planning and buying. The campaign successfully attracted over 47,000 users to the site to learn about and apply for jobs, maximizing the impact of both paid and organic visits.

OneCare