Case Study: Nology builds a bold new tech brand with We Are DNA

Nology builds a bold new brand and website with We Are DNA

Nology, a start-up training and talent hub, faced the challenge of launching with no name, brand, or market awareness. Their goal was to reposition the tech industry as an exciting and accessible career path. They engaged the vendor We are DNA for brand development services to create an identity that would establish them as a serious player.

We are DNA developed the name 'nology' and a bright, bold brand identity to counter the perception that tech is dull. The solution used a vibrant color palette and a visual metaphor of ink dispersing in water to represent the 'lightbulb moment' of discovering tech's opportunities. The vendor produced a full suite of collateral, including a website, digital assets, and printed materials. The result was a strong and distinctive brand that performed effectively in the marketplace.

Nology