Case Study: National Star boosts care and nurse recruitment with We Are DNA's attraction campaign

National Star drives 916,669 impressions with We Are DNA

National Star, an organization dedicated to empowering young people with disabilities, faced a significant challenge in recruiting for 43 Care and Support Worker and 6 Nurse roles. Their previous messaging had failed to attract the right candidates, creating a critical gap in their essential services. They engaged the vendor We Are DNA to develop an effective employer attraction campaign.

We Are DNA created the 'No Limits' campaign, focusing on National Star's purpose and the impact of the roles. The solution included emotive films, bespoke copy, and targeted imagery. This messaging was deployed across social media and Google, resulting in 916,669 impressions and 13,522 click-throughs to the careers page, successfully raising awareness and attracting potential applicants.

National Star