Case Study: National Grid fills 120 craft apprentice roles with We Are DNA's social programmatic campaign

National Grid fills 120 apprentice roles with We Are DNA

The customer, National Grid, needed to recruit 120 craft apprentices across 31 locations but faced a significant lack of awareness, especially in smaller areas. The vendor, We Are DNA, was engaged to address this challenge through a targeted social programmatic campaign.

We Are DNA implemented a multi-platform campaign across Facebook, Instagram, Google, and Snapchat, utilizing static ads and a custom video to showcase the roles and diverse employees. This solution generated 710,000 impressions and 25,000 clicks, leading to 2,350 applications—double the usual number—and successfully filling all 120 positions. The campaign also notably increased applications from female-identifying audiences.

National Grid