Case Study: Medvivo strengthens employer branding and recruitment with We Are DNA

Medvivo earns outstanding CQC recognition with We are DNA

Medvivo, a provider of integrated health and social care, faced a significant challenge in recruiting and retaining a wide range of clinical and support staff, including GPs, nurses, and contact centre teams, in a highly competitive sector. To address this, they partnered with the vendor We are DNA to develop a compelling employer brand and employee value proposition (EVP).

We are DNA's solution began with in-depth research across all levels of the organization to understand its culture. This led to the creation of the "Altogether Better" employer brand, a new careers site, and supporting literature. The new EVP and brand helped Medvivo better attract hard-to-reach talent, galvanize existing employees, and even received compliments from the CQC regulatory body during an outstanding assessment.

Medvivo