Case Study: McCarthy & Stone strengthens its employer brand with We Are DNA

McCarthy & Stone strengthens employer brand for 25,000+ older people with We are DNA

McCarthy & Stone, a UK provider of retirement communities, sought to strengthen its reputation as a care employer to attract more professionals into the business. The company partnered with We Are DNA to develop a new Employee Value Proposition (EVP) and Employer Brand to position itself as an employer of choice and support its growth ambitions.

We Are DNA conducted research that revealed key themes of passion, collaboration, determination, and purpose among employees. This became the foundation for the new EVP and Employer Brand, which were brought to life with a suite of attraction tools including videos and a careers site. The solution provided McCarthy & Stone with a clear platform for communication that was later refreshed to align with a corporate rebrand, giving the company the clarity and confidence to attract and engage the talent it needed.

McCarthy & Stone