Case Study: MAN Truck & Bus UK builds employee pride and engagement with We Are DNA

MAN Truck & Bus UK reduces 20% attrition with We Are DNA

MAN Truck & Bus UK, a commercial vehicle company part of the Volkswagen Group, faced high staff attrition of 20% and significant spending on recruitment agencies. They enlisted We Are DNA to understand the causes of these issues and implement a new strategy that included developing their employer value proposition (EVP) and employer brand to improve both external talent attraction and internal engagement.

We Are DNA developed a new EVP and employer brand for MAN Truck & Bus UK, which was expressed through a new careers site and an attraction toolkit. A key focus was on internal communications and engagement workstreams to build pride and consistency across the organization. The vendor's work successfully embedded the new brand throughout the company, representing new ways of working and better engagement, though specific metrics for the results were not provided in the text.

MAN Truck & Bus UK