Case Study: MAN Truck & Bus UK boosts employer brand visibility with We Are DNA’s employee advocacy programme

MAN Truck & Bus UK generates 300,000 impressions with We Are DNA

MAN Truck & Bus UK, a major commercial vehicle manufacturer, faced a challenge in raising its visibility as an employer beyond industry circles during a sector-wide skills shortage. To address this, they partnered with vendor We are DNA to implement an employee advocacy programme.

We are DNA created a structured advocacy programme, providing training and a content framework for six employee advocates. This initiative generated over 300,000 impressions and 10,000 interactions from more than 200 posts, successfully expanding MAN's employer brand reach and establishing a sustainable advocacy model.

MAN Truck & Bus UK