We are DNA
136 Case Studies
A We are DNA Case Study
MAN Truck & Bus UK, a commercial vehicle company, faced high staff attrition of 20% and an over-reliance on expensive recruitment agencies. This was damaging their operational safety, customer service, and finances. The challenge for the new leadership was to drastically reduce both attrition and agency spending. They enlisted the help of vendor We Are DNA to leverage an employer branding strategy to address these core issues.
We Are DNA implemented a comprehensive program beginning with an in-depth diagnostic review. They developed a new Employer Value Proposition (EVP) and employer brand, a new careers site, and improved internal communications. The solution included ATS consultancy to streamline recruitment. As a result, agency spend was reduced from over £600k to below £30k within a year. Critically, staff attrition was cut to below the 10% target. We Are DNA's work contributed to MAN Truck & Bus UK's dramatic improvement in overall business performance.