Case Study: Lifetime boosts employee engagement with Journey of a Lifetime by We Are DNA

Lifetime boosts employee engagement and satisfaction with We are DNA

Lifetime, an award-winning training provider, faced a challenge where their existing internal Career Pathway Programme lacked visibility and structure, despite employee surveys indicating a desire for formal development opportunities. To address this, they partnered with the vendor We Are DNA to revitalize the programme and boost employee engagement.

We Are DNA developed a new concept and brand identity named "Journey of a Lifetime" to raise the programme's profile and excite employees. This solution showcased the flexibility of career development at Lifetime, leading to increased engagement and satisfaction levels among staff. The HR Director confirmed the concept exceeded expectations.

Lifetime