Case Study: Joules strengthens internal change communications with We Are DNA

Joules launches Project Share with We are DNA, engaging all staff across the organisation

Joules, a UK-based retailer, faced the challenge of communicating a major organizational change project that would impact all staff. They needed to raise awareness and positively engage employees with what the change would mean for them, while also equipping managers to lead the transformation. We Are DNA was enlisted to develop an internal communications solution.

We Are DNA created a branded identity for the initiative, named Project Share, and produced a suite of materials including a printed booklet, an animated film narrated by the CEO, and staff giveaways. The solution provided managers with clarity and the inside track to effectively deliver the message. The launch was well received, with the identity becoming immediately recognizable across the company. We Are DNA's work resulted in positive feedback on the materials' ability to engagingly convey the project's purpose throughout its lifecycle.

Joules