Case Study: Joules boosts candidate attraction with We Are DNA's employer brand and careers site

Joules launches careers site with We are DNA and attracts thousands of visitors each month

Joules, a leading lifestyle brand, needed to create a compelling employer brand and a new careers website to improve the candidate experience while working within a tight budget. They partnered with the vendor We Are DNA for its expertise in employer branding and careers site development.

We Are DNA developed the 'Careers with a splash of colour' EVP and employer brand, which was brought to life on a fully responsive careers site. The solution included people profiles, role information, and seamless integration with the applicant tracking system. The results were highly successful, with the Joules careers site launching in May 2015 and receiving thousands of visitors each month.

Joules