Case Study: Jeff Way Group creates a multipurpose internal comms and wellbeing app with We Are DNA

Jeff Way Group launches TeamBase with We are DNA for 8 name options and 5 logo concepts

Jeff Way Group, a set of connected businesses offering electrical, construction, and training services, wanted to extend their existing health and wellbeing app into an internal comms tool. They challenged We Are DNA to develop a new name and brand that would encompass these functions, attract their employees, and have the potential to be white-labeled for other companies.

We Are DNA developed the new app name TeamBase and created its complete visual identity, including logos and adaptable color schemes. The solution was designed for multipurpose use, white-label potential, and to feel realistic and warm to users. The Jeff Way team unanimously chose the TeamBase identity, which successfully met the brief for a distinct and flexible app brand.

Jeff Way Group