Case Study: James Tobias achieves a versatile, tailored brochure with We Are DNA

James Tobias creates a versatile brochure for Clerkenwell Design Week with We are DNA

James Tobias, a commercial storage solutions provider, faced the challenge of creating marketing collateral for Clerkenwell Design Week that would stand out, have longevity, and not be forgotten. They needed a brochure that precisely conveyed their product offerings to both current and potential new clients.

The vendor, We are DNA, designed a versatile box-style brochure with individual, product-specific inserts. This solution allowed James Tobias to tailor each box to the client, avoiding irrelevant material and supporting the company's environmental vision. A summary swatch was also created as a quick reference guide. As a result, We are DNA provided a unique, flexible brochure that set the client apart from competitors, was a hit at the event, and continues to be successful. The design allows for easy future updates without the need for full reprints.

James Tobias