Case Study: Infinis boosts employee engagement with We Are DNA’s Bicycle Recycle challenge

Infinis engages 350 staff in a 2.5-hour Bicycle Recycle challenge with We are DNA

The customer Infinis, a diversified distributed power producer, faced the challenge of embedding their 'Consolidate, Optimise, Grow' business plan into the hearts and minds of their 350 geographically dispersed employees. They needed to foster a mindset of personal responsibility and incremental improvement across all staff. The vendor We are DNA was engaged to provide an employee engagement and internal communications solution.

We are DNA designed and executed the 'Bicycle Recycle' challenge, a hands-on team event where employees refurbished bicycles for charity. Over two sessions, teams collaborated to restore 20 bikes within strict deadlines, using a gamified system to procure parts and expert help. The solution successfully made the business plan tangible, fostering teamwork and a shared purpose. The results included highly engaged staff who clearly understood the company's operational watchwords, while also creating a positive social impact through the donation of all refurbished bikes to five selected charities.

Infinis