Case Study: Infinis brings its vision and values to life with We Are DNA

Infinis engages 300 staff in values launch with We Are DNA

The customer, Infinis, a UK-based renewable energy generator, needed to effectively define and embed its new company values across its entire staff to support its ambitious growth goals. The vendor, We Are DNA, was engaged to help translate these values into a succinct and memorable format and to create an engagement program that would bring them to life for every employee.

We Are DNA developed a multi-faceted solution that included refining the values into printed and video materials and then creating a highly interactive launch event. Over three days, all 300 employees participated in team challenges centered on each value, culminating in a rocket-building and launch activity. This approach successfully embedded the values in a tangible way, moving them from abstract concepts into daily actions, with We Are DNA noting extremely positive staff engagement throughout the process.

Infinis