We are DNA
136 Case Studies
A We are DNA Case Study
Infinis, a renewable energy company, faced the challenge of engaging and motivating its entire workforce, from head office staff to remote engineers, during its annual conference. The goal was to ensure all employees understood the new business plan and their role in delivering it, while also embracing the company's values. To address this, the vendor We Are DNA developed an interactive game for the event.
We Are DNA created "Around the World in 80 Minutes," a high-energy team-based game where employees had to strategize and complete values-based challenges to earn time on watt bikes. This culminated in a finale where teams generated real renewable energy. The solution successfully resulted in a highly engaged workforce that gained a clear understanding of the necessary business changes.