Case Study: Hilti boosts employee engagement during office move with We Are DNA’s ‘On the Move’ newsletter

Hilti creates 18 employee newsletters with We Are DNA

The customer, Hilti, a company servicing the professional construction industry, faced the challenge of strategically communicating a major head office relocation to its employees. The vendor, We Are DNA, was engaged to develop a solution that would inform and engage the workforce throughout the complex move, ensuring they felt involved despite plans that could change rapidly.

We Are DNA proposed and created a monthly digital newsletter called 'On the Move'. This solution provided key information, progress updates, and engaging content, which was emailed to all employees and hosted on the intranet. The vendor produced 18 issues, which successfully fostered employee pride and ownership in the move. The project's success led to an expanded relationship, with We Are DNA's design team being commissioned to handle all the office branding for Hilti's new workspaces.

Hilti