Case Study: HealthHero boosts remote GP recruitment with We Are DNA's attraction campaign

HealthHero generates 19,000 landing page visits in 12 weeks with We are DNA

The customer, HealthHero, faced the challenge of recruiting a large number of remote GPs to support its growth in a highly competitive talent market. To address this, HealthHero partnered with We Are DNA for a candidate attraction campaign aimed at reaching both active and passive job seekers and increasing brand awareness.

We Are DNA implemented a research-driven campaign that used targeted messaging across digital channels, including a dedicated landing page, PPC, and social programmatic advertising. This solution delivered significant results: over 19,000 landing page visits, 1,200 started applications, and 1.6 million impressions with strong click-through rates, successfully helping HealthHero meet its recruitment goals.

HealthHero