Case Study: Halfords boosts graduate applications with We Are DNA

Halfords drives 2,500 graduate applications in under 3 months with We are DNA

Halfords needed to recruit high-caliber candidates for its 2018 graduate programme. The challenge was to build on previous recruitment efforts to achieve the best possible return on investment and increase both the number and quality of applications. The vendor, We Are DNA, was tasked with planning and implementing the attraction campaign.

We Are DNA executed an integrated digital campaign focused on online inventory, including HTML emails and social media posts that directed traffic to a bespoke graduate microsite. This solution resulted in over 6,200 site visits and more than 2,500 applications, a significant increase from approximately 700 in 2016. The campaign's success was evident as Halfords hired nine exceptional graduates, exceeding their original target of eight.

Halfords