Case Study: Halfords achieves a stronger employer brand and careers site with We Are DNA

Halfords cuts time to hire and boosts candidate experience with We are DNA

Halfords, a UK-based retailer, needed to develop a distinctive employer brand and careers site to attract a diverse range of candidates, improve their recruitment process, and reduce hiring costs and time. They partnered with the vendor We Are DNA for this employer branding and careers site development project.

We Are DNA first conducted a diligent discovery process to develop Halfords' Employee Value Proposition (EVP), which led to the creation of the "Hands on. Switched on. Bring it on!" employer brand. The vendor then built a new careers site featuring bespoke photo and video content, integrated with the applicant tracking system, and developed supporting recruitment collateral. As a result, We Are DNA delivered a memorable employer brand and a site that provided Halfords with a genuine return on investment through reduced cost and time to hire, alongside an improved candidate and manager experience.

Halfords