Case Study: Halfords boosts career path awareness and internal recruitment with We Are DNA

Halfords boosts internal mobility and lowers attrition with We Are DNA

The customer, Halfords, faced challenges in communicating internal learning and development opportunities and career paths to its employees. They needed to overcome internal perceptions that career advancement was difficult and to encourage more female employees into management training programmes. To address this, they worked with the vendor We Are DNA on developing internal recruitment collateral and career pathing literature.

We Are DNA implemented a solution based on Halfords' existing employer brand, creating engaging materials like in-store posters, talent cards, and a career path booklet. These materials were designed to bring the "Hands on. Switched on. Bring it on!" brand to life internally and show colleagues their future within the company. The results included a genuine return on investment for Halfords, notably lower attrition rates and more employees signing up for the next steps in their careers.

Halfords