Case Study: Glendola streamlines recruitment advertising with We Are DNA’s Social Ad Creator

Glendola streamlines recruitment ads across 11 pubs and venues with We are DNA

Glendola, a leading UK family-owned hospitality company, faced a challenge in managing consistent and on-brand recruitment advertising across its diverse portfolio of venues and head office. Individual locations previously handled their own recruitment ads, leading to a lack of unified messaging. The vendor, We are DNA, advised consolidating these efforts to strengthen their employer brand.

We are DNA implemented a technical solution by integrating a Social Ad Creator function into Glendola's careers website. This tool allowed internal teams to easily generate on-demand social media adverts from live job listings, ensuring consistent design while allowing for variable content. The solution was well-received by staff, enabling them to post vacancies quickly across social channels with the employer brand shining through, which ultimately helped attract the right candidates.

Glendola