Case Study: Glendola Leisure improves staff retention and employer branding with We Are DNA

Glendola Leisure reduces staff turnover by 50% with We are DNA

Glendola Leisure, a UK-based hospitality company with a portfolio of pubs, bars, and hotels, faced a significant staff turnover problem estimated to be 50% higher than competitors. They partnered with We are DNA for employer branding and careers website services to address this challenge and improve their recruitment methodology.

We are DNA developed a comprehensive Employer Brand and EVP titled 'The Ultimate Page Turner', supported by a new careers website, original photography and video content, and recruitment collateral. The solution included consultancy to select an applicant tracking system. This new strategy ensured Glendola Leisure hired the right people, which led to improved staff retention, a more consistent candidate experience, and a direct positive impact on customer experience and revenue.

Glendola Leisure