We are DNA
136 Case Studies
A We are DNA Case Study
Get Living, a UK-based real estate company, faced the challenge of supporting and engaging its entire workforce during the shift to remote work at the start of the Covid-19 pandemic. The goal was to show employees they were cared for and to boost morale with a gesture that was supportive and fun. To meet this need, Get Living partnered with the agency We Are DNA to create and distribute working from home packs.
We Are DNA designed and delivered branded engagement packs containing items like seeds to grow, bespoke coloring materials, and chocolate, along with a personal thank-you note from the CEO. The solution was pragmatically designed for delivery, using boxes that fit through letterboxes. The results were highly positive, with all 120 employees receiving a pack and many sharing their appreciation on social media. This initiative successfully boosted employee wellbeing, recognition, and company culture for Get Living.