We are DNA
136 Case Studies
A We are DNA Case Study
Get Living, a leader in the Build to Rent market, wanted to differentiate its employment experience and build its external employer reputation. To achieve more cut-through in the talent market and foster internal pride, they partnered with We are DNA to implement an Employee Advocacy programme.
We are DNA introduced a measurable Employee Advocacy programme to mobilize the authentic voices of Get Living's staff. By training and managing advocates from various departments, they generated a large amount of social impressions and interactions, reaching as high as 3,000 impressions. The programme successfully penetrated new talent pools, increased high-quality unsolicited applications, and reinforced the employer brand internally.