Case Study: Cotswold Outdoor drives rapid change and brand activation with We Are DNA

Cotswold Outdoor accelerates change with We Are DNA through a 3-part integrated brand activation

Cotswold Outdoor, an established outdoor retail brand, faced the challenge of adapting to rapidly changing customer preferences that demanded an integrated approach across online, direct mail, and physical stores. To capitalize on growth from new customer segments like families and everyday wearers, they needed to instil a rationale and desire for rapid change within their management team. The vendor, We Are DNA, was engaged to help drive this brand activation and change communication.

We Are DNA designed and executed an interactive conference for the managers' annual get-together. Their solution included writing keynote sessions for the senior team, facilitating a customer journey mapping exercise, and having managers themselves prescribe the necessary investments for change. The event also featured branded activities and a communications program. As a result, managers eagerly contributed to designing the change, left with a clear understanding and intent, and successfully implemented the new strategies upon returning to their roles.

Cotswold Outdoor