Case Study: Celtic Dragons modernize their brand and strengthen their league presence with We Are DNA

Celtic Dragons launch a new brand for the 2022 season with We are DNA

Celtic Dragons, a Welsh netball team in the Netball Superleague, faced the challenge of having outdated branding that did not visually compete with other recently rebranded teams in the fast-growing, televised sport. They engaged the vendor We Are DNA for a comprehensive rebranding service to create a new identity that truly represented the team's tenacious and competitive nature on the court.

We Are DNA developed a new brand identity by first replacing the old dragon logo with a simple, impactful dragon roundel. They created a minimal color palette and chose a strong, versatile font, focusing the logo text on the word "Dragons" as the client requested. The rebrand was extremely well received, positioning Celtic Dragons as a serious contender in the league. The client, Sarah Jones, CEO, praised We Are DNA for their exceptional creativity, professionalism, and investment in understanding the vision, calling them "a delight to work with."

Celtic Dragons