Case Study: Bristol Community Health aligns 1,600 employees with strategy and purpose through We Are DNA

Bristol Community Health engages 1,600 employees with We Are DNA

The customer, Bristol Community Health, faced the challenge of unifying and embedding a new organizational strategy and set of guiding principles across its large, disparate workforce of 1,600 employees. The vendor, We Are DNA, was engaged to help launch this strategy and ensure every employee understood their role within it, equipping managers with the tools needed for effective cascade and feedback.

We Are DNA developed a comprehensive solution that included creating a series of emotive films and launching the strategy via presentations in local cinemas. This was supported by a clear cascade program and the design of 'Meetings in a bag' to give managers confidence in delivering the messaging. The results were highly successful, with staff not only clearly understanding and subscribing to the new strategy and purpose identity of 'Making Lives Better' but also actively participating by bringing forward new ideas for positive change, which significantly improved outcomes and ways of working.

Bristol Community Health