Case Study: boohoo group empowers teams with consistent employer branding using We Are DNA

boohoo group empowers 70+ People team members with employer brand guidelines from We are DNA

The customer, boohoo group, needed to empower its large People team to consistently use its new Employer Brand and tone of voice across all communications. Without clear guidelines, inconsistent messaging risked negatively impacting both candidate attraction and the existing employee experience. The vendor, We Are DNA, was engaged to provide a solution following its development of the group's Employee Value Proposition.

We Are DNA developed two interactive guideline documents covering tone of voice and visual look and feel. These provided clear, easy-to-follow guidance and templates, which were introduced to the team via a virtual workshop. The solution empowered the boohoo group team to confidently create unified and compelling Employer Brand materials. The client reported the guidelines were a "huge hit internally," acting as a catalyst for creativity and driving change across their processes.

Boohoo Group