Case Study: boohoo group strengthens its employer brand with We Are DNA

Boohoo Group creates a unified employer brand for 13 brands with We are DNA

The boohoo group, a rapidly growing multi-brand retail organization, faced the challenge of uniting its 13 distinct brands under a single employer brand to drive its people agenda, reduce staff turnover, and help potential candidates understand what to expect from a career with the Group. They partnered with We Are DNA for an EVP and employer branding service to articulate this unified identity in a hyper-competitive market.

We Are DNA conducted a thorough discovery phase to understand the employee experience and address preconceptions, ultimately creating an authentic and compelling employer brand. The solution was designed to be fit for the future, accommodating new acquisitions while capturing the ethos of speed, autonomy, and creativity that makes a career at the boohoo group so enhancing. The client reported that the results were powerful and emotional, providing them with a message to effectively cut through the competitive talent market.

Boohoo Group