Case Study: Boohoo Group improves candidate conversion with We Are DNA's employer brand careers site

Boohoo Group boosts application-to-interview conversions by 5% with We Are DNA

The boohoo group, a global fashion retailer, partnered with the vendor We Are DNA to address the challenge of its outdated careers site. The previous site did not reflect the scale of their 13 brands and failed to articulate a cohesive employer value proposition (EVP) or integrate with their new Workable ATS. They needed a new platform to bring their employer brand to life and engage candidates worldwide.

We Are DNA developed a comprehensive careers site on their custom CMS, featuring extensive employee profiles, brand-specific pages, and a docked job search integrated with Workable. The solution successfully articulated the boohoo group's EVP, leading to a 5% increase in application-to-interview conversions and significantly improved candidate quality. The client reported highly positive feedback, noting the site provides a fantastic first impression and has become a catalyst for improving the entire candidate journey.

Boohoo Group